Nice find.

My interest:
Quote:

Cage wants to see games with deeper, more mature stories, with one aspect that games in general are missing: meaning ."In this industry there's a real lack of meaning in general," he said ."Most of the time it's a hero fighting against zombies and killing everyone to save his life or whatever. There are so many other great characters and emotions we can use to create an experience. We shouldn't limit ourselves to basic things."




Great example:
Quote:

he was developing a first-person shooter. And through the simple addition of adding a wedding ring to the character's hand, he said that the game's focus test players responded overwhelmingly, asking questions about the character's past and showing an active interest.



While I think, it is mainly the things and how they appear within a level, what evokes stories in the players mind.