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There are a number of places where we've gone wrong in game stories so far. Most of the problems spring from two basic misunderstandings:











Story is dialog.
Story doesn't matter.










Sure, story is partly dialog. And a cake is part frosting. But here's a large fact that I'll elaborate on in just a moment: Story is CONFLICT.

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Nippon Ichi is a bit of an odd company in the contemporary game world, as they release very niche titles exclusively, and actually manage to succeed. Their bread and butter is the 2D strategy RPG genre, something the industry as a whole has started to shy away from, in favor of mainstream acceptance. After releasing two titles through third party publishers (Mastiff and Atlus, respectively), Nippon Ichi, which means "Japan Number One", has made the move to America. We had a talk with Nippon Ichi Software America's marketing coordinator Jack Niida about his thoughts on the Japanese industry, pleasing your fanbase and niche genres as sustainable business.

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