Axis game factory

More a some sort of game maker than a tool.

It lacks ennemies and their AI, Particles and 3D effects, i don't have seen dialog , inventory, or some FPS shocase.
That's strange you could make a game and the company would promote and sell it ?
Why , if they have the tools, they just have to hire some good designers to make and sell some great game ?
They take some risk, nothing will assure people will like the tool or will really make an interesting game ?