There are new business models as you can see in the world around you:

• online-activation
• online gaming
• launching new titles first on console platforms
• gaming clubs via browser

The problem for the industry is: retail prices kept constant while production costs are rising more and more. The usual customer wants to have highest quality, wants a new block buster but don't want to pay more for that, no, they even want to get it for free.

Maybe sometimes you get tons of advertising in games in the future, like the breaks in television. Maybe you get free games with in-game advertising or you have to watch a trailer at every start. I find all this very bothering and this is the reason why I don't watch movies at television. But the majority does.

The market will decide, paying customers will steer, pirates can only destroy.